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Just a third of PR teams have a dedicated person responsible for creativity, despite the growing importance of creative content across the industry.
UK retailers have fundamental gaps in their mobile marketing strategies with fewer than one in ten (8%) having a tablet-optimised site, claims the Internet Advertising Bureau.
Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
A 15-minute walk after each meal could help older people to regulate their blood sugar levels and reduce their risk of developing type 2 diabetes.
Magna Global, Interpublic's trading and forecasting arm, has increased its forecast for growth in the UK ad market to 2.2 per cent.
Pay dropped for almost all agency roles in the past year, according to the Marketing Agencies Association, which has more than 80 members in the digital and integrated space.
As the Government's lobbying plans remain firmly fixed on public affairs consultancies, PRWeek research has found that think-tanks, charities and not-for-profit organisations have greater access and potential influence within Westminster.
The very first thing that half of all mums do when they wake up in the morning is check Facebook, according to new research.
Around half of consumers find digital ads invasive, distracting and annoying although they were more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today..
Around half of consumers find digital ads invasive, distracting and annoying, although they are more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today.
