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Diary - Calendar boys

This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.

NMA names 2010's Top 10 most effective newspaper ads

The Newspaper Marketing Agency has identified the top 10 newspaper ads of the first quarter of 2010, ranked for the first time in terms of motivation and involvement metrics.

Sector insight: Dog and cat food

Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than costly meals for their families.

Sector insight: Personal pensions

The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.

Sector insight: Canned meals and meats

The value of the sector continues to increase on the back of escalating production costs, but overall volu mes are flat.

Sector insight: Soap, bath and shower products

This mature, saturated market remains almost static, despite growth in sub-sectors such as antibacterial liquid soaps.

Sector Insight: Car and Van Hire

Any growth in the value of this sector is the result of increased prices as overall volume decreases.

Sector insight: Chicken and burger bars

Fast-food outlets have performed well during the recession because consumers view their offering as an 'affordable treat.'

Biggest brands: BrandZ top 100 global brands

The latest BrandZ list of the top 100 global brands shows that established names have bucked the downturn and continue to outperform the stock market.


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