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Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R

The seasonal confectionery brand is being consistent and fun with its Olympics theme

Adwatch (Mar 14) top 20 recall: Britvic

14 Mar 2012 | by Tracey Fellowes, managing partner, head of planning, VCCP

Ad attempts to spearhead community initiatives but ultimately lacks impact

Adwatch (Mar 7) top 20 recall: McDonalds

07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road

McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy.

Adwatch (Feb 29) top 20 recall: Virgin Media

29 Feb 2012 | by Seb Royce, executive creative director, glue Isobar

Perfectly cast and full of speed cues, this 'faster broadband' campaign really hits the mark

Adwatch (Feb 15) top 20 recall: McDonalds

15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London

The chain's coffee-range ad is charmingly understated and underpins its brand position

Aldi 'tea' is most-liked ad of 2011

03 Jan 2012 | by Sara Kimberley

Aldi's "tea" ad has been crowned the most-liked ad of 2011, according to new research.

Adwatch (Dec 7) - Top 20 recall: John Lewis

07 Dec 2011 | by Mark Hurst, Creative Director, MWO

The department-store chain has proved that 'sweet' really works with emotive ad.

Adwatch (Nov 30) - Top 20 recall: Aldi

01 Dec 2011 | by David Golding, Founding partner, Adam & Eve

The discount supermarket's campaign has given it a warm, human face for the first time.

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

16 Nov 2011 | by Tony Quinn, head of planning, JWT London

Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'.

Adwatch (Nov 9) - Top 20 recall: John West

09 Nov 2011 | by Beeker Northam, Executive strategic director, Dentsu London

Ad misses the chance to highlight an interesting initiative more effectively.

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