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Tories give up party political broadcast slot for East Africa

05 Oct 2011 | by Maisie McCabe

The Conservative party will become the first political party to give up a party political broadcast slot for a charity, when it airs a special film this evening to raise awareness of the drought in East Africa.

Adwatch (Sept 28) - Top 20 recall: Birds Eye

28 Sep 2011 | by Leon Jaume, Executive creative director, Engine and WCRS

Ad catches our attention by avoiding all the safe, cosy and familiar options.

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

21 Sep 2011 | by Rachel Barrie, director of strategy, Fallon

Insight about the relationship between car and driver taps into deeper themes.

Adwatch (Sept 14) - Top 20 recall: Lucozade

14 Sep 2011 | by Nigel Roberts, Creative director, Leagas Delaney

Heavy-handed ad promotes an aspired-to attitude that the energy drink really isn't about.

Adwatch (Aug 24) - Top 20 recall: Match.com finds it Match moment

24 Aug 2011 | by Colin Jones, Creative director, Brave

A charming romcom provides an almost perfect platform to celebrate online dating.

Adwatch (Aug 10) - Meerkat toys a hit with audience

10 Aug 2011 | by Jon Tipple, Head of planning, McCann London

The consistent evolution of and creative dedication to the meerkat idea is inspiring.

'Misleading' TalkTalk TV ad banned by ASA

20 Jul 2011 | by Ben Bold

A TV ad claiming that consumers could save "over £140" if they switched to TalkTalk's Essentials broadband and phone package, has been banned by the Advertising Standards Authority (ASA) after rival telecoms firm BT complained that it was misleading.

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

20 Jul 2011 | by Robin Garton, Creative director, MBA

Latest in the series of 'need glasses'-gag ads takes an unusually action-packed turn.

Adwatch (July 6): Top 20 recall - Evian makes its position clear

07 Jul 2011 | by Ryan Shaw, Creative director, The Bank

Bottled-water brand at last makes 'Live young' positioning clearly relevant to adults.

Adwatch (June 29): Moonpig.com delivers its message

29 Jun 2011 | by Mark Orbine, Creative director, VCCP

Simple but effective, the ad taps into rich emotional territory in a modern way.

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