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Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
Women remain ready to tune in to the latest series of ITV1's 'The X Factor', while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arranging their Saturday night around it.
Gordon Ramsay's commercial prospects are likely not be affected by recent allegations that the chef has been cheating on his wife according to members of the public interviewed in the latest Brand Republic video -- watch it now.
The BNP membership leak has provoked a mixed response from people interviewed in the latest Brand Republic video with some saying members should lose their jobs -- watch it now.
Pepsi has unveiled a new logo as part of a £700m global brand make-over but what do the public think about it? Here you can see a short video on the public's opinion of the new logo and whether they prefer it to the old one.
More than 11m Britons are now shopping online at least twice a week, according to new research, but what are they buying and is there anything they wouldn't be happy to purchase on the internet? Here you can see a short video on the public's online shopping habits.
Brand Republic took to the streets to find out which clothing brands are most popular with the public. Here you can see a short video on their responses.
Marcus Wareing beat his former mentor Gordon Ramsay to have his restaurant Petrus named the best place to eat in London last month, according to Harden's London Restaurants 2009 survey.
As the price of oil, gas, electricity and food continues to rise, and the property market collapses, Brand Republic took to the streets to find out how members of the public have been affected by the credit crunch, if at all.
The launch episode of the new series of 'X-Factor', which saw Girls Aloud singer Cheryl Cole make her debut as a judge, pulled in a record 10.2m viewers but are the public still interested in other reality shows?
