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Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
It's not often a brand will put an obstacle between its product and customers, but that's exactly what Coca-Cola did when it placed fully stocked 3.5m tall vending machines with unreachable coin slots across Latin America on world Friendship Day.
A new ad for Audi secured 2.5 million cinema impacts over the weekend, when it ran against new releases 'Black Swan' and 'The King's Speech', according to unofficial figures from Digital Cinema Media (DCM).
Marks & Spencer is perceived as a high-quality retailer, but could do more to reduce prices and produce more fashionable clothes, according to members of the public interviewed in this latest BR Video.
Sir Martin Sorrell, chief executive of WPP, has said that while 2009 "was about survival" the focus for the global advertising market was now on growth, with Germany emerging as the "strong man of western Europe".
After Richard Desmond's recent acquisition of Five we asked people what they liked about the channel and whether they welcomed his decision to buy it.
Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England team in the latest BR Video.
With BT undercutting Sky on the cost of subscriptions to Sky Sports 1 and 2 from start of the new football season, we asked the public whether they are considering switching, and if Sky offers good value.
Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.
The release of Russell Brand's 'Get Him To The Greek' helped a Cadbury cinema campaign for Flake deliver 924,000 impacts, according to estimated figures from Digital Cinema Media.
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