Former Nelson Bostock MD Simon Glazer launches tech agency Elate
06 Feb 2013 | by Daniel Farey-Jones
Simon Glazer, formerly managing director of Nelson Bostock, has launched a consultancy focused on start-up and mid-sized technology and b2b brands.
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Sony reviews US consumer electronics support
08 Feb 2013 | by Lindsay Stein, PRWeekUS
Sony Electronics is in the early stages of a pitch process in the US for its consumer electronics business, putting incumbent Atomic on alert.
News International awards Parys Communications innovation brief
05 Feb 2013 | by John Owens
News International has appointed Parys Communications as it seeks to attract more advertisers.
BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire
01 Feb 2013 | by Matthew Chapman
BlackBerry has claimed its recruitment of singer Alicia Keys, director Robert Rodriguez and author Neil Gaiman, will not form part of a "traditional product endorsements" strategy.
Industry view: Was BlackBerry relaunch 'dictated by fear'?
01 Feb 2013 | by Lynsey Barber
RIM's long-awaited product launch and surprise rebrand as BlackBerry was 'slick' but 'dictated by fear' and its media handling showed 'the same old BlackBerry', in the view of tech PRs.
Blinkbox in talks with agencies after split with Shine
31 Jan 2013 | by John Owens
Tesco-backed Blinkbox is shaking up its comms as it seeks further growth for its film and online TV on-demand service in a crowded market.
Video games firm Codemasters calls in Bell Pottinger Public Affairs for tax brief
29 Jan 2013 | by Daniel Farey-Jones
One of the UK's biggest video games firms has engaged its first public affairs agency amid discussions on the detail of tax breaks for the games industry.
Research in Motion prepares 'biggest' campaign for crucial BlackBerry 10 launch
28 Jan 2013 | by Matthew Chapman
BlackBerry maker Research in Motion (RIM) will roll out the biggest marketing campaign in its history to push its new operating system (OS) with activity spearheaded by a Super Bowl spot.
Brave deepens Panasonic ties with global Viera brief
24 Jan 2013 | by Ian Darby
Brave, the independent UK agency, has expanded its relationship with Panasonic with the capture of a global advertising brief for its Viera range of TVs.
Philips launches direct marketing contest
24 Jan 2013 | by Sara Kimberley
Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.
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