Tablet editions 'reinvigorating' print magazine brands, PPA claims
13 Nov 2012 | by Nick Batten
Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA.
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Omnicom network PHD is set to "gamify" the way it works with a new global operating system that will encourage participation and collaboration between its 77 offices.
Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA.
Acer has appointed independent media agency DWA to handle the EMEA media planning and buying for its Aspire s7 campaign.
Bloomberg, the business news and data service, is upping the frequency of its luxury magazine, Bloomberg Pursuits, from biannual to quarterly.
VivaKi's innovation group Nerve Center has struck a strategic partnership with Hi-Media, the European online sales operation behind the Hi-Media Ad Exchange.
Mindshare and Google have teamed up to launch Mobile Garage, a joint venture designed to help Mindshare's global client base harness Google's mobile expertise.
Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic media planning and buying account.
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
Future Publishing's iPhone and iPad specialist magazine Tap! is launching a monthly iPad edition for the first time this month, with all content developed on a new in-house platform.
Agency booking and measurement services Donovan Data Systems (DDS) and its main rival MediaBank, are to combine to form MediaOcean in a $1.5bn (£966m) merger to create a "single, neutral and universal operating system (OS) for advertising technology."