Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.
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The age of the interim marketer
01 Jun 2012 | by David Benady
At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady.
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