Mercedes plots Euro media review
09 May 2013 | by Louise Ridley
Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.
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Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.
Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.
Ford Retail has selected The Red Consultancy to develop a centralised comms function following a six-way pitch.
Mercedes-Benz has appointed Andrew Mallery as its new UK marketing director for cars, with incumbent David George set to join one of the marque's franchise retailers in a senior role.
CHI & Partners has won a pitch for the first global ad campaign from the luxury car manufacturer Lexus.
Motor oil company Comma Oil has called in sports and auto specialist agency Performance PR to handle the comms strategy for its launch in a number of European countries.
Seat, the Volkswagen-owned car marque, has puts its pan-European advertising and media accounts up for pitch.
HS1 has divided its £500,000 corporate and consumer comms work between Pagefield and Blue Rubicon.
Eurocopter has created a new top PR role to help drive comms efforts amid a Civil Aviation Authority ban on its EC225 Super Puma helicopters following North Sea ditching incidents last year.
RAC, the breakdown service, has appointed Mindshare and the digital media specialist Unique to handle its estimated £10m planning and buying duties, ending its relationship with ZenithOptimedia.