DCH lands £15m Alfa Romeo and Chrysler UK ad account
01 Dec 2011 | by Matt Williams
The Fiat Group has consolidated its £15 million UK Chrysler and Alfa Romeo advertising business into DCH.
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Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
The Fiat Group has consolidated its £15 million UK Chrysler and Alfa Romeo advertising business into DCH.
Agencies are being whisked off to Miami and Dubai this week for the Carnival Cruises and Etihad Airways pitches.
McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market.
Subaru UK, the car manufacturer, has appointed BJL to handle its £2 million advertising account.
Rolls-Royce Motor Cars has reappointed Partners Andrews Aldridge to handle its direct marketing account.
Suzuki, the car and motorcycle manufacturer, is reviewing its estimated £10 million UK advertising business.
Renault has consolidated its through-the-line UK advertising business into Publicis.
Auto Trader has appointed Glue Isobar to handle its £4 million advertising account.
General Motors, the manufacturer of Vauxhall and Opel cars in Europe, is reviewing its estimated $3 billion global media planning and buying arrangements.