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Citroen appoints CMW to handle direct marketing account

LONDON - Citroen has hired CMW to handle its below-the-line marketing account following a pitch.

The Week: Advertising reviews - W+K wins Honda account

Wieden+Kennedy has won a five-way pitch to handle Honda's environmental advertising. The first project will be the 2009 launch of the car-maker's new hybrid car, the Insight.


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