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Luta drafts in Diffusion for global sportswear launch

Luta, the Brazilian sportswear brand that gives half its profits to charity, has drafted in Diffusion as it takes to the global stage.

Pegasus called in for Soft & Gentle and Cuticura consumer drive

Pegasus has been brought in to handle a major consumer PR drive for two personal care brands, Cuticura and Soft & Gentle, on a retained basis.

Appliance firm Miele hands Kindred two-year b2b account

German appliance giant Miele has brought in Kindred to build the profile of its UK b2b arm.

Zeno Group expands senior team with Rachel Vrettos hire

Zeno Group has expanded its UK-based senior team with the hire of Rachel Vrettos to lead its healthcare division.

Rain Communications appointed to promote Victoria businesses

Rain Communications has been called in to help promote a business improvement district in a key part of central London.

The Red Consultancy creates deputy CEO role for Amanda Duncan

The Red Consultancy has made Amanda Duncan deputy CEO as part of a reshuffle following the departure of Andrew Baiden.

Pearson International head of comms Alice Hunt departs for Olympic volunteering charity

Director of comms for Pearson International Alice Hunt has left to head up Join In, a charity driving post-Olympics volunteering.

Smithfield handles comms for Blockbuster admin process

Deloitte has brought in Smithfield to manage comms around the high profile administration process of video rental firm Blockbuster.

Confused.com puts work with Cake out to repitch

Confused.com is repitching its consumer PR work as it attempts to create a more integrated marcoms offer.

Red Consultancy's group MD Andrew Baiden steps down

Andrew Baiden, group MD of The Red Consultancy, is leaving the agency with immediate effect after 18 years to take a career break.

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