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LinkedIn, the social networking site for professionals, reached a valuation of $8.5bn, compared to its $15.4m earnings for 2010, on the first day of trading in its shares.
A consortium of four international marketing consultancies, including Fairbrother Lenz Eley, have formed a new company called Axiology that is chaired by the former Unilever media director Alan Rutherford.
Albion has created an integrated pan-European campaign to launch Epson's new range of inkjet printers, which are aimed at small businesses.
BBN Network, the ad network for the business-to-business community, has launched in the UK with six UK publishers this week.
LONDON - Mailroom and logistics solutions supplier Neopost has appointed data company Market Location to provide ongoing analysis for its customer acquisition programme.
LONDON - DIY retailer B&Q is reviewing its estimated £40m advertising account after six years with JWT.
LONDON - TalkTalk, the home phone and broadband company owned by The Carphone Warehouse, has appointed CHI & Partners Media to handle its online media buying account.
LONDON - TalkTalk Business has appointed WDMP Communications to promote its broadband services, fending off competition from rival agency Tequila in a two-way pitch.
LONDON - Havas has confirmed its acquisition of advertising agency Scher Lafarge, following speculation that the smaller agency was primed to snatch its key French PSA Peugeot Citroen account.
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