BBN launches B2B ad network in UK
01 Oct 2010 | by Staff
BBN Network, the ad network for the business-to-business community, has launched in the UK with six UK publishers this week.
Agency booking and measurement services Donovan Data Systems (DDS) and its main rival MediaBank, are to combine to form MediaOcean in a $1.5bn (£966m) merger to create a "single, neutral and universal operating system (OS) for advertising technology."
BBN Network, the ad network for the business-to-business community, has launched in the UK with six UK publishers this week.