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AOL buys Goviral for £61m

31 Jan 2011 | by Maisie McCabe

AOL Europe has bought the branded online video distribution network Goviral for $96.7m (£60.9m) in a bid to improve the measurable solutions it offers to publishers and advertisers.

Heineken set to be official beer of London 2012

31 Jan 2011 | by John Reynolds

Heineken is due to be revealed as the official beer supplier of the London 2012 Olympics and Paralympics.

The Red Brick Road merges with Ruby

31 Jan 2011 | by Sara Kimberley

The Red Brick Road is merging with its sister digital and direct agency Ruby, to form a new, as yet unnamed, agency.

Hearst pays €651m for Lagardère magazine business

31 Jan 2011 | by Katherine Levy

Hearst Corporation has made a "binding offer" of €651m (£559m) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle.

WPP to take controlling stake in Ogilvy South Africa

28 Jan 2011 | by Daniel Farey-Jones

WPP's Ogilvy & Mather is to increase its stake in Ogilvy South Africa from 49.9% to 59%, subject to regulatory approval.

Northern Rock appoints Tangible Group to ad account

28 Jan 2011 | by Sara Kimberley

Northern Rock has appointed Tangible Group to handle its advertising account after a competitive pitch against undisclosed agencies.

W+K and OMD scoop £70m Levi's global account

28 Jan 2011 | by Katherine Levy

Wieden + Kennedy and media agency OMD have won the consolidated £70m creative and global media planning and buying account for Levi Strauss & Co.

Google to make YouTube more social with latest acquisition

27 Jan 2011 | by Sarah Shearman

Google has acquired social media analytics company Fflick with a view to boosting YouTube's social capabilities.

Rachel's Organic in hunt for ad agency

27 Jan 2011 | by Anne Cassidy

Rachel's Organic, the dairy brand, has approached ad agencies with a view to appointing a shop to work across its range of products.

UM picks up £20m South African Tourism

27 Jan 2011 | by Ian Darby

South African Tourism has appointed Universal McCann to its estimated £20 million global media account.

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