Review of the year 2011: in with the new and out with the old
15 Dec 2011
In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.
Vizeum has earned itself an early Christmas present, scooping the £15m media planning and buying account for high street and online betting company William Hill.
In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.
Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its £300 million global advertising account.
Hotel group Hyatt has appointed PHD to handle its digital media planning and buying globally after a pitch.
Unilever has started a global review of its estimated £3 billion media planning and buying business, currently handled by WPP's Mindshare in the UK.
Global ultrasound and MRI manufacturer Esaote has drafted in Road Communications to handle its PR and corporate comms.
Japanese tech brand Panasonic is to launch its first smartphone in Europe in March 2012, seven years since it last sold mobile phones outside its home country.
Amnesty International has appointed Oxfam's Thomas Schultz-Jagow to the newly created post of senior director of campaigns and comms.
Technology company TouchType, best known for its keyboard app SwiftKey, has called in Dynamo for global PR support.
Clear Channel Outdoor has retained the long-term street furniture contracts for the cities of Norwich and Southampton, following a competitive pitch.