Fiat trials Auto Trader mobile ad format
03 Dec 2010 | by Sarah Shearman
Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising format.
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We Buy Any Car appoints Driven as its first ad agency
03 Dec 2010 | by Sara Kimberley
We Buy Any Car has confirmed it has appointed aptly named Driven as its first advertising agency, putting an end to its irritatingly catchy ads on TV.
We Buy Any Car to hire first agency
02 Dec 2010 | by Sara Kimberley
Fans of the annoyingly catchy We Buy Any Car TV ads could soon be in for a few surprises, following the car-valuation company's decision to appoint an advertising agency.
Opel appoint Scholz & Friends for Euro ads
25 Nov 2010 | by Matt Williams
Opel, the General Motors-owned car manufacturer, has appointed the German-based agency Scholz & Friends to handle its pan-European advertising account.
General Motors appoints G2 to Chevrolet European role
18 Nov 2010 | by Sara Kimberley
The General Motors-owned car marque Chevrolet has appointed WPP's G2 to handle its pan-European advertising business following a pitch.
Agencies line up for MG media business
04 Nov 2010 | by Jeremy Lee
MG, the classic British motoring marque that is now owned by the Chinese, is looking for a media agency as it prepares to relaunch in the UK.
Dennis launches 'Trip Advisor' for car buyers
29 Oct 2010 | by John Reynolds
Dennis Publishing is extending its car publishing portfolio with the launch of carbuyer.co.uk, which it is billing as the Trip Advisor for the car pragmatist.
AA recruits John Cleese for home emergency ads
18 Oct 2010 | by John Reynolds
The AA is supporting its push into home emergency services with an ad campaign fronted by comedian John Cleese.
Volkswagen unveils biggest cinema ad in six years
18 Oct 2010 | by Sara Kimberley
Volkswagen is set to target film lovers next week with "See film differently", its biggest cinema campaign in six years.
Peugeot retains Universal McCann for £3m dealership business
14 Oct 2010 | by Katherine Levy
Universal McCann (UM) has retained the media planning and buying business for Peugeot's 246 dealerships across the UK, estimated at £3m.
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