WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM Group.
Practical Action, the development charity that aims to enhance lives in some of the world's poorest areas, has called a review of its direct marketing business, currently handled by EHS 4D.
UPDATE - Cineworld, the multiplex cinema chain, has picked four agencies to compete against incumbent MediaVest for its £3m media planning and buying account.
Agent Provocateur, the luxury lingerie brand, has appointed Grape Digital to handle its first social media account.
Burton's Foods has appointed VCCP to handle its consolidated advertising account.
Gü, the luxury chocolate dessert brand, has awarded its pan-European advertising account to DDB.
Starcom MediaVest Group (SMG) and Envido, which helps organisations reduce their carbon footprint, have launched a tool designed to calculate the carbon footprint of ad campaigns.
Mobile operator 3 has matched Orange and T-Mobile's pricing on iPad contracts as the final Christmas rush begins.
Unilever has completed a €1.2bn (£1bn) cash buy-out of Sara Lee's European personal care and laundry business, which features the Radox and Kiwi brands.
The London Organising Committee of the Olympic Games (Locog) has appointed Iris, creators of the controversial Olympic mascots, to handle its UK digital business for the Games.
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