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Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Saatchi & Saatchi captures Richmond business

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.

Branston kicks off search for media and creative agencies

Mizkan, the Japanese food company that bought Branston from Premier Foods for £92.5 million earlier this year, is looking for a creative agency and a media agency for the pickle brand.

Danone calls £200m media review

Danone has launched a review of its estimated £200 million global media planning and buying account.

BBH wins £35m pan-Euro Philadelphia ad brief

Bartle Bogle Hegarty has won the £35m pan-European advertising account for Philadelphia.

PepsiCo hires Karmarama for new nuts snack

PepsiCo has appointed Karmarama to create an integrated launch campaign for TigerNuts, its new Walkers "crisp/nuts" snack, after a pitch.

Former Birds Eye boss Martin Glenn joins United Biscuits

Martin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is to become the new chief executive of United Biscuits (UB).

Warburtons appoints PepsiCo marketer Neil Campbell as managing director

Warburtons has ended its nine-month search for a managing director by appointing Neil Campbell, the PepsiCo executive responsible for Gary Lineker's Walkers advertising campaign.

Asda readies new 'Chosen by kids - approved by mums' grocery range

Asda is believed to be set to launch a grocery range aimed at young children under its 'Chosen by' sub-brand.

Haygarth and The Village Comms win Organic task

The Organic Trade Board has reappointed Haygarth to its £2m communications account for a further three years and has hired The Village Communications as its new media agency.

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