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SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
Philips has teamed up with Tribal DDB Amsterdam to launch a campaign called 'The Sound Of Creation', which it claims will celebrate the "virtuosity of sound craft".
Imperial Leather maker PZ Cussons has launched a campaign created by TBWA Manchester supporting its new mother and baby care range, which aims to subvert the stereotypical image of the perfect mother.
NME has secured the lager brand Budweiser Brew No '66' as the sponsor of its new NME video app in addition to its festival-themed video content.
Olympic sponsors BP and EDF have been targeted by a spoof newspaper distributed in East London that was produced by an alliance of pressure groups to highlight alleged social and environmental failings of six commercial partners of the Games.
Outdoor Media Centre chief executive Mike Baker has confirmed the billboard ads attacked by the subversive 'Brandalism' campaign are in the process of being restored, stating that he wants to "squash it as quickly as possible".
Greenpeace's spoof Shell website, which invites consumers to make their own ads in support of Shell drilling in the Arctic, has reaped a second wave of popularity after the charity disrupted a number of Shell petrol stations this week.
A guerrilla campaign led by 26 international artists, including Banksy collaborator Paul Insect, have covered existing outdoor campaigns with their own work to "challenge the destructive impacts of the advertising industry".
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