The UK has outperformed the US in this year's Creative Effectiveness Lions, despite receiving half the number of nominations, although the Grand Prix went to a Dutch shop.
Ogilvy & Mather London picked up 12 of the UK's 15 nominations in the Print Lions, with the agency's work for the travel website Expedia being nominated eight times.
Rene Rechtman, chief executive of AOL Be On, has examined the "extreme emotion" needed for content to resonate with Generation Y, in a session at Cannes Lions 2013.
The foreign exchange provider FairFX has launched a campaign running across TV and online platforms. The ad was created by MBA and shows a man dressed as a female flight attendant giving a safety demonstration as the PA system espouses the benefits of using the brand. The ad was written and art directed...
Abbott Mead Vickers BBDO London and Ogilvy & Mather London are strong contenders in the Cannes Outdoor Lions category, with a total of 18 nominations between the two agencies.
Barclays is running a week-long campaign on ITV to promote its education programme, LifeSkills. ITN Productions created the ads, which take the form of a documentary following two youngsters as they embark on work experience. A new ad will be shot and aired every day until 23 June. The work was created...
UK agencies trail the US in this year's shortlist for the creative effectiveness awards at Cannes, with only two entries, one each for Adam & Eve/DDB and Grey London.
The coffee brand Carte Noire is launching a TV ad to promote Instinct, its wholebean instant product. The ad was created by BETC and depicts an apocalyptic sporting showdown between the worlds of fire and ice, alluding to coffee's roasting process. The ad was written by David Soussan, art directed...
The toy-maker Hasbro has released an origami press ad that allows readers to create a character from the children's programme Transformers . DDB Paris, which created the ad, hired the origamist Bertrand le Pautremat to design a pattern to make the character Starscream, who is able to turn into a plane....
Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year.
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