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National Express develops reward programme

11 Dec 2008 | by Dan Leahul

LONDON - National Express East Coast has appointed Yorkshire-based agency Chocolate Communications to launch a new loyalty scheme for frequent travellers.

Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.

OgilvyOne scoops global British Airways account

27 May 2008 | by Kate Nettleton

LONDON - OgilvyOne has landed the global direct marketing account for British Airways, Campaign can exclusively reveal.

Club Med seeks single UK shop

15 Apr 2008 | by Jemima Bokaie

LONDON - Club Med, the French holiday company, is kicking off the latest phase in its drive to reposition as a luxury brand.

Direct marketing leagues tables show industry convergence

01 Apr 2008 | by Richard Abbott

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

Rural body embarks on anti-litter activity

26 Mar 2008 | by Ed Kemp

LONDON - The Campaign to Protect Rural England (CPRE) will continue its fight against countryside littering with an integrated campaign starring its chief executive alongside author Bill Bryson.

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