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We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.
I've never been a big fan of British Airways or its advertising. Some business people who do many more air miles than I, refer to themselves as members of the ABBA club.
If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.
Travel advertising. Should be a doddle, eh? It's a subject we all love. And its raw materials - photography and traveller's tales - should make for great visuals and copy. Why is so much of it so bad?
As creatives, it's our prerogative to complain about the size of the logo as requested by the client. So goes the cliché, anyway.
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