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Justin Marshall is close to entering a comatose state after watching P O Cruises latest effort by Walker Agency: "I would love to meet the maverick creative genius who came up with this one. The ad is just humdrum stock cruise-ship imagery that we ve all seen a million times before. At the start, it...
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Diary wonders where Beattie McGuinness Bungay got the idea for its recent First Choice ad, featuring an ordinary bloke getting treated like a hero by a crowd of strangers.
Ian Darby is uplifted by 101's "anything can fly" film for Asios:
Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves.
Eurostar's 2012 Olympics ad, "trainstorming" by Leg, has sent Ian Darby off the rails:
When Rainey Kelly Campbell Roalfe/Y&R proclaimed "your airline has either got it or it hasn't", the agency seemed to be inferring that Virgin Atlantic had more style and elegance than other flight operators.
How did a spark of an idea to promote Virgin Atlantic's Flight Tracker iPhone app result in a digital campaign with staying power?
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
