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TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover. The ads have run in Time , Marie Claire , Women's Health , The New Yorker , Entertainment...
Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com,...
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Kaspersky Lab, the internet security company, has unveiled an integrated campaign that celebrates the things people cherish the most.
The hip hop star Jay-Z features in a new integrated campaign for Duracell, created by the New York-based agency Woods Witt Dealy & Sons, to promote the Duracell Powermat 24-Hour Power System, a portable device that allows users to charge their smartphones while on the move.
Canon has released a campaign by Mcgarrybowen London. The press, outdoor, online and in-store activity will run across the EMEA region.
The Wombles star in a new integrated campaign for Carphone Warehouse highlighting the issue of waste in the pay monthly mobile market.
Isobar Mobile has launched a film noir-inspired campaign in association with Posterscope for Valentine's Day.
