Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
Click
to remove filters
Phones4U has termed its victory against hundreds of complaints about its horror-themed ad "a triumph" of "creative" and "impactful advertising".
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Harman Kardon, the electronics brand, has signed up pop star Jennifer Lopez to appear in its latest global ad campaign, 'Beautiful Sound'.
Reed, the recruitment agency, is launching a crowdsourcing campaign asking the public to vote for the TV ad they want to be aired, out of a choice of six.
Featuring work from Waitrose, FreeSat, The Range, Anti-Slavery International, Sky Movies and Carphone Warehouse
Matt Williams is infuriated to see yet another bad Crispin Porter & Bogusky ad for Microsoft hit our TV screens:
Game Group is launching a six-spot campaign for high street retailers Game and Gamestation, created by TBWA\London.
Smart, the automotive brand, has launched a smartphone app that invites drivers to take a fun road trip in their Smart car and "get lost".
Game Group, which owns the Game and gamestation store chains, has launched a pre-Christmas marketing push to showcase the brands as a first-stop for casual and expert gamers respectively.