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Mel Exon predicts a 'real world web' in which functions of the internet are applied to the physical world. What does this mean for brands?
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Matt Williams is infuriated to see yet another bad Crispin Porter & Bogusky ad for Microsoft hit our TV screens:
Jeremy Lee likes the new Freeview ad by Leo Burnett:
Jeremy Lee gets annoyed with OgilvyOne's IBM Rugby World Cup sponsorship idents:
Matt Williams thinks that Ogilvy & Mather London has managed to capture every boy's dream in its latest ad for Kodak:
View all of the winning campaigns from the IT & Technology category.
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
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