Samsung strikes placement deal with The Wanted
14 May 2013 | by James Swift
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
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Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
17 May 2013 | by Ben Hall
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Campaign Viral Chart: Spock vs Spock in Audi challenge
10 May 2013 | by Sarah Johnson
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
03 May 2013 | by Ben Hall
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
Panasonic brings 'everything you love' into one place
02 May 2013 | by Maisie McCabe
Panasonic is launching an international multimedia campaign to highlight the way viewers can customise the home screen of the brand's Viera TVs.
Mark D'Arcy on what makes a great Facebook campaign
01 May 2013 | by Arif Durrani
The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
Campaign Viral Chart: Evian's dancing baby returns in first place
26 Apr 2013 | by Ben Hall
Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.
New Twitter ad product billed a 'game-changer'
25 Apr 2013
The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
Campaign Viral Chart: Kmart ships its pants and takes first place
19 Apr 2013 | by Ben Hall
A comic ad from American retailer Kmart has shot to first place in this week's viral chart after being shared more than 1.2 million times in the past seven days.
Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list
12 Apr 2013 | by Ben Hall
Pepsi's spot starring music megastar Beyonce is the most-shared ad this week after generating 226,737 shares across Facebook, Twitter and the blogosphere.
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