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CREATIVE STRATEGY: MW3 wins on games ad battlefield

Backgammon. That's my game. I'm afraid that anything involving a console or a computer leaves me cold.

Modern Warfare 3 set to smash records

Modern Warfare 3, with its Hollywood star ad campaign, is expected to become the fastest selling game of all time after its release resulted in fans camping outside the Game store in Oxford Street for days to get their hands on the game.

Campaigns with the fear factor

Several brands have tied in ads with Halloween this year; we present a number of them here.

Samsung pushes camera to fashion crowd with Condé Nast style blog

Samsung has partnered with magazine publisher Condé Nast for an online 'Street Style Looks, Caught on Samsung' campaign to promote the MultiView MV800 camera.

Appointment to view: Google celebrates 13 years

Google celebrated its anniversary yesterday, having been first incorporated as a privately held company on that date in 1998. While it hasn't always embraced above-the-line media, here are some of its recent ads.

Appointment to view: Apple's history of marketing

As Steve Jobs steps down from Apple, we take a look at the brand's history through its iconic ad campaigns, from the first Macintosh computer to the iPad 2.

Appointment to view: Making of Nokia 'world's smallest stop motion character'

Wieden+Kennedy London took a Cyber Lions Bronze award this year at Cannes for its record breaking work with Wallace & Gromit creators Aardman Animations for Nokia. Here's another look at how the inventive film was created.

Appointment to view: Behind the scenes with Button and Hamilton

Vodafone puts F1 drivers Lewis Hamilton and Jenson Button in the middle of a fashion shoot for its latest TV ad. Here's a look at how the spot was made.

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn) last week, according to industry specialists.

CREATIVE STRATEGY: Google's new campaign? 'Ah lahk-i allot'

Word-nerd. Bibliophile. Dictionary-reader. You'd expect a copywriter to love their language. And therefore, a campaign hanging on the playful use of English would appeal. And it does. But I suspect that I'm not the only one.

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