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Co-op plots direct push to back merged entity

LONDON - The Co-operative Group has outlined a two-year marketing strategy following its merger with United Co-operatives in July.

Network Rail appoints Communique 360 for retail drive

LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage travellers to use shops and services across the rail company's UK stations.

Times launches web TV series and microsite for wine lovers

LONDON - Times Online has launched a web TV series and microsite called Wine & Dine, to increase the membership of its Sunday Times Wine Club.

Waitrose backs seasonal range

LONDON - Waitrose is launching a direct campaign to promote its autumn 'Best of British' seasonal produce.

Third of charity mail unopened

LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.

McCutcheon goes dating for Tesco Direct campaign

LONDON - Tesco Direct, the non-food home delivery service, is launching a TV campaign featuring Martine McCutcheon and 'Spooks' star Rupert Penry-Jones on a romantic date, to promote its second catalogue.

Partners Andrews Aldridge wins £3m Greenbee task

LONDON - The John Lewis Partnership has appointed Partners Andrews Aldridge to handle the £3 million direct marketing account for Greenbee, its online direct sales arm.

Morrisons calls DM pitch

LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.

John Lewis in hunt for Greenbee shop

LONDON - The John Lewis Partnership is searching for an agency to handle the £3m integrated account for Greenbee, its online direct sales arm.

Vodafone and RMG Connect part company

LONDON - RMG Connect's two-year relationship with Vodafone UK has ended, as the telecoms giant continues its search for an agency to handle its £2m retail marketing account.

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