LONDON - The Co-operative Group has outlined a two-year marketing strategy following its merger with United Co-operatives in July.
19 Nov 2007
| by Alex Donohue
LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage travellers to use shops and services across the rail company's UK stations.
07 Nov 2007
| by Jacquie Bowser
LONDON - Times Online has launched a web TV series and microsite called Wine & Dine, to increase the membership of its Sunday Times Wine Club.
16 Oct 2007
| by Ed Kemp
LONDON - Waitrose is launching a direct campaign to promote its autumn 'Best of British' seasonal produce.
LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.
21 Sep 2007
| by Nikki Sandison
LONDON - Tesco Direct, the non-food home delivery service, is launching a TV campaign featuring Martine McCutcheon and 'Spooks' star Rupert Penry-Jones on a romantic date, to promote its second catalogue.
23 Aug 2007
| by Claire Billings
LONDON - The John Lewis Partnership has appointed Partners Andrews Aldridge to handle the £3 million direct marketing account for Greenbee, its online direct sales arm.
09 Aug 2007
| by Kate Nettleton
LONDON - Morrisons is on the hunt for a below-the-line agency to handle its direct marketing business.
19 Jul 2007
| by Claire Billings
LONDON - The John Lewis Partnership is searching for an agency to handle the £3m integrated account for Greenbee, its online direct sales arm.
18 Jul 2007
| by Alex Donohue
LONDON - RMG Connect's two-year relationship with Vodafone UK has ended, as the telecoms giant continues its search for an agency to handle its £2m retail marketing account.