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Harvey Nichols "the new breed" by Adam & Eve/DDB

28 Feb 2013

Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols the new...

Sainsbury's has a lot going for it, but where's the soul?

28 Feb 2013 | by Danny Rogers

"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.

Sainsbury's "Active Kids" by AMV BBDO

27 Feb 2013

Sainsbury s has unveiled a TV ad starring its brand ambassadors, David Beckham and Ellie Simmonds. It aims to encourage more people to take part in the supermarket s Active Kids voucher scheme. The work, created by Abbott Mead Vickers BBDO, is a tribute to childhood activities, with Beckham and Simmonds...

Morrisons cleared of 'outdated' gender stereotypes by ad watchdog

27 Feb 2013 | by Matthew Chapman

Morrisons has been cleared of sexism by the advertising watchdog over its TV ad that showed a mother struggling to cope with Christmas preparations.

Tesco kicks off marketing hiring spree

26 Feb 2013 | by Rachel Barnes

Tesco is strengthening its marketing department with a major recruitment drive, as it prepares to launch its first new brand campaign in four years.

G-Star "the art of raw" by Glassworks Amsterdam

22 Feb 2013

G-Star has launched a global ad campaign that will run online and in cinemas. The 60-second film was devised by Glassworks Amsterdam and G-Star s in-house creative team. It features a dramatic CGI journey through the denim-making process. The film will run online with a 30-second version airing in cinemas...

British farming bodies unite to capitalise on horsemeat scandal

15 Feb 2013 | by Ben Bold

The NFU (National Farmers Union ), Eblex (English Beef and Lamb Executive) and Red Tractor Assurance are among farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef, in a bid to capitalise on the furore over horsemeat-contaminated supermarket...

Tesco aims to re-engage consumers with 'new conversation' in spring ads

14 Feb 2013 | by Ben Bold

Tesco has outlined its ambitions for a spring advertising campaign that it promises will engage British consumers in "a new conversation" with the brand.

Morrisons "points of difference" by DLKW Lowe

13 Feb 2013

Morrisons has unveiled a TV campaign starring the presenters Ant Dec. Created by DLKW Lowe, the campaign features the pair interacting with the supermarket chain s specialist employees, including a fishmonger who demonstrates his filleting skills and explains how Morrisons buys its fish and how the...

B&Q rolls out 'Handy prices' brand strategy

12 Feb 2013 | by Gemma Charles

B&Q has unveiled a multi-million-pound campaign to promote its shift to an 'everyday low pricing' strategy.

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