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Go Outdoors TV ad marks bank holiday weekend

Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.

GoCompare.com is most complained-about advertiser of 2012

With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.

Top ten most-recalled ads of the month

JWT London chief strategy officer and executive partner Tracey Follows examines Morrisons latest ad featuring TV presenters Ant and Dec, which was the seventh most-recalled ad of the month.

Ikea focuses on outdoor range with battle against gnome army

Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.

M&S chief Bolland backs new marketing approach to deliver growth

Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.

Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal

Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.

Tesco's talking pineapples unveil Price Promise

Tesco is running TV ads featuring talking pineapples and Brussels sprouts to push its Price Promise scheme, which offers to reimburse customers if rivals are cheaper.

Morrisons cleared of 'outdated' gender stereotypes by ad watchdog

Morrisons has been cleared of sexism by the advertising watchdog over its TV ad that showed a mother struggling to cope with Christmas preparations.

Tesco kicks off marketing hiring spree

Tesco is strengthening its marketing department with a major recruitment drive, as it prepares to launch its first new brand campaign in four years.

British farming bodies unite to capitalise on horsemeat scandal

The NFU (National Farmers Union ), Eblex (English Beef and Lamb Executive) and Red Tractor Assurance are among farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef, in a bid to capitalise on the furore over horsemeat-contaminated supermarket...

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