Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.
30 Apr 2013
| by Ben Hall
With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.
29 Apr 2013
| by Tracey Follows, Chief strategy officer and executive partner,
JWT London
JWT London chief strategy officer and executive partner Tracey Follows examines Morrisons latest ad featuring TV presenters Ant and Dec, which was the seventh most-recalled ad of the month.
17 Apr 2013
| by Matthew Chapman
Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.
Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
08 Apr 2013
| by Jim Prior, chief executive, The Partners
Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.
Tesco is running TV ads featuring talking pineapples and Brussels sprouts to push its Price Promise scheme, which offers to reimburse customers if rivals are cheaper.
Morrisons has been cleared of sexism by the advertising watchdog over its TV ad that showed a mother struggling to cope with Christmas preparations.
Tesco is strengthening its marketing department with a major recruitment drive, as it prepares to launch its first new brand campaign in four years.
15 Feb 2013
| by Ben Bold
The NFU (National Farmers Union ), Eblex (English Beef and Lamb Executive) and Red Tractor Assurance are among farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef, in a bid to capitalise on the furore over horsemeat-contaminated supermarket...