Sky is set to continue its fairytale campaign with a retelling of Aesop's Fable, 'The Boy Who Cried Wolf' to promote its broadband offering from Christmas Day.
Lastminute.com has hired Adam & Eve to its £6m creative account, amid a strategic re-evaluation which will see it return to its brand heritage of "value" and "last-minute booking".
20 Dec 2011
| by Staff
Finance, food and even the FT feature in this year's best radio ads list.
Honda has unveiled an online interactive film to promote the launch of its 2012 Civic model.
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
Pierre Naggar, managing director EU at Turn, has played live on Italian television with his former band back in the 1980s, edited his own music fanzine, and is not impressed by Powerpoint slides full of jargon.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
19 Dec 2011
Campaign brings you the ads that celebrities should not be forgiven for being involved with. Culprits include Vernon Kay, Jenson Button and Jarvis Cocker.
Virgin Media has signed a multimillion pound deal to be the headline commercial partner of 'Britain's Got Talent' when it returns to ITV in spring 2012.
16 Dec 2011
| by Staff
No celebrity list would be complete without at least one mention of David Beckham, but welcome appearances from Einstein, Van Damme and Madness brought some blessed variety this year.