Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
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Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
Virgin Trains has launched a game in which users have to fight zombies - who will include Sir Richard Branson - that invade Google Street View and Facebook.
Sainsbury's to focus on in-store activity for Active Kids
09 Sep 2008 | by Ed Kemp
LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.
Sky hunts agency to promote Picnic offer
08 Jul 2008 | by Ed Kemp
LONDON - BSkyB is seeking a marketing agency to handle the launch of its Picnic digital terrestrial TV, broadband and telephony offering.
Betfair mounts campaign around Cheltenham Festival
11 Mar 2008 | by Ed Kemp
LONDON - Betfair, the online betting exchange, is launching a multi-channel marketing strategy to coincide with the Cheltenham Festival.
Nick Jr seeks agency for promotional task
22 Jan 2008 | by Ed Kemp
LONDON - Nickelodeon UK, the Viacom and BSkyB joint venture, is searching for an agency to handle promotional and direct marketing activity for its pre-school TV channel Nick Jr.
Financial brands rein in spend over credit fears
04 Dec 2007 | by Bill Britt
LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.
British Gas assigns green magazine job
17 Oct 2007 | by Nicola Clark
LONDON - British Gas is increasing its focus on green marketing and has appointed customer publisher Redwood to revamp a magazine promoting energy-saving initiatives.
Horseracing firm in global hiring
11 Sep 2007 | by Ed Kemp
LONDON - Darley, a company that breeds, owns and trains racehorses in seven countries, is to step up its global marketing activity after appointing direct specialist Clark McKay & Walpole to handle its direct marketing.
Gocompare.com plots TV assault
07 Aug 2007 | by Staff
LONDON - Gocompare.com, the insurance comparison site, has hired EHS Brann Cirencester to handle its ad account ahead of a TV advertising campaign next month.
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