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The Department of Health's Stoptober campaign by Dare was the most creative ad tested by the Radio Advertising Bureau in the second half of 2012, while the overall creative scores improved by more than 3% year on year.
Rainey Kelly Campbell Roalfe/Y&R's 'Fire Kills' ad for the Government was the most creatively effective ad tested by the Radio Advertising Bureau in the first half of 2012.
Budweiser has signed up football managers Sam Allardyce and Ian Holloway to star in radio ads highlighting its sponsorship of the FA Cup, which reaches its third round this weekend.
Finance, food and even the FT feature in this year's best radio ads list.
VCCP's Comparethemarket.com campaign was the most creative ad judged by the Radio Advertising Bureau in the third quarter, beating quarter-two's winner, Autoglass and Radioville, into second place.
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.
An ad for the Government's fire-awareness campaign by Rainey Kelly Campbell Roalfe /Y&R ranked as the most creative ad tested by the Radio Advertising Bureau in the first three months of this year.
Age UK, the charity formed by the merger of Age Concern and Help the Aged, is launching a radio ad featuring weather presenter Sian Lloyd.
