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Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Race for Life "oi cancer" by MediaCom and Mother

Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....

The Anne Frank Trust UK "13 in 13" by The Communications Agency

The Anne Frank Trust UK has released an online spot encouraging 13 year-olds to write to the Prime Minister, David Cameron, to tell him how they would make Britain better. Cameron will respond to the best letters in The Times . The YouTube film, by The Communications Agency, features schoolchildren...

The7stars sends biomass lobbying ads to MPs

The7stars has been appointed to work on ads that will be sent to MPs and appear in national press to support a lobbying campaign against biomass subsidies.

Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Harrison's Fund "I wish my son had cancer" by AIS London

A father has made a press ad to raise awareness for his son s rare degenerative disease. Alex Smith s son, Harrison, has Duchenne muscular dystrophy, a condition that will most likely kill him before he reaches 20. In the execution, by Archibald Ingall Stretton London, Alex declares that he wishes...

The campaign that improved lives, not profits

Laurie Smith reveals how Leo Burnett reached out to inspirational women to help the plight of underprivileged girls.

Christian Aid "power of possibilities" by Kream

Christian Aid has released a TV spot in time for its annual fundraising week. The ad was created by Kream, the production arm of Karma Communications Group. The spot, which launches on 9 May, was filmed on an island in southern Sierra Leone and focuses on the positive effects of donations. It was...

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.

ASA expresses concern over increase in 'misleading' ads

Gocompare.com headed the Advertising Standards Authority's list of shame of the most-complained-about ads in 2012, with two spots chalking up close to 2,000 protests. However, the body rejected claims that the ads were offensive or harmful.

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