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McDonald's "Chicken McBites" by Leo Burnett

17 Jan 2013

McDonald s has launched an animated campaign for Chicken McBites created by Leo Burnett. In the work, the product is depicted as a meteor landing in a tiny world and is worshipped by its inhabitants. The animation turns out to be a doodle drawn by a McDonald s customer eating the bites. The campaign...

McDonald's begins 2013 with Chicken McBites drive

08 Jan 2013 | by John Reynolds

McDonald's is launching a campaign to promote Chicken McBites, its first significant product launch of the New Year.

Starbucks chief pens open letter on tax and trust

07 Dec 2012 | by Matthew Chapman

Starbucks is running an open letter in newspapers from managing director Kris Engskov, which claims the company will pay "significant" tax in the next two years, regardless of profits.

KFC hires circus school stars for Krushems push

04 Dec 2012 | by Matthew Chapman

KFC is launching a £4m TV campaign for its Krushems range featuring acrobats from ZipZap circus school, choreographed by Austrian artist Will Dorner.

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.

McDonald's "festive menu" by Leo Burnett

29 Nov 2012

McDonald s has launched a campaign to promote its festive menu. A TV spot, created by Leo Burnett, tells the story of a postman who braves the elements to deliver festive joy to the British public. After a tough day s work, he rewards himself for his efforts with a McDonald s Winter Warmer and banter...

McDonald's kicks off Christmas ad campaign

27 Nov 2012 | by Ben Bold

McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger.

The Right Track

15 Nov 2012

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

Subway pushes '5-a-day' message in new campaign

13 Nov 2012 | by Alex Brownsell

Subway is looking to further extend its marketing focus on healthy eating with a £1m push to raise awareness that consumers can get one of their five-a-day by eating its products.

Nando's 'find yourself' by Wieden & Kennedy

18 Oct 2012

Nando's has launched "find yourself", an integrated campaign that aims to match people with their peri-peri spice.

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