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The Right Track

15 Nov 2012

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

Turkey of the Week - JWT London, Harvester

29 Mar 2012

Anne Cassidy doesn't think JWT London's "junior chef" commercial does very much to improve Harvester's image:

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Chicken ad's a turkey

04 Aug 2011

If you've ever wondered why more footballers haven't followed Eric Cantona in making the leap from the Premier League to Hollywood, Blackburn Rovers' squad this week provide an answer.

What Next in Digital: Data is digital way forward

25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)

Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.

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