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M&S chief Bolland backs new marketing approach to deliver growth

Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.

Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal

Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.

Puma seeks to celebrate individuality with Worn My Way lifestyle campaign

Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to "capture their individuality".

Sponsors express dismay over Oscar Pistorius murder charge

BT has expressed its shock over the news that brand ambassador Oscar Pistorius is charged with murdering his girlfriend, model Reeva Steenkamp.

Benetton to feature trans-sexual Brazilian model in Spring/Summer campaign

United Colors of Benetton is aligning the social issues it features in brand advertising with its product campaigns for the first time, through activity starring both a trans-sexual and disabled model.

Jacamo: the specialist menswear site is still finding its feet with new spokesman Andrew Flintoff

In this ad, cricket legend Freddie Flintoff announces that it's come to his attention that 'some people don't know Jacamo is for blokes who like to look good".

Banana Republic seals Virgin partnership

Gap-owned fashion retailer Banana Republic has partnered Virgin America to run its first pan-European promotional campaign.

John Lewis takes aim at Debenhams with Alice Temperley push

John Lewis is looking to challenge Debenhams' designer credentials with a £3m marketing campaign to promote its new fashion and home collections, including a premium range designed by Alice Temperley.

Matalan ties with ITV and Bauer in strategy shift

Matalan is overhauling its marketing strategy to focus on content, with a series of "media firsts" that it hopes will drive deeper understanding of the brand among consumers.

Very targets users with tailored VoD ads

Online fashion retailer Very is launching a targeted ad campaign, which will screen a tailored video-on-demand ad depending on the user's browsing history.

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