Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
08 Apr 2013
| by Jim Prior, chief executive, The Partners
Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.
Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to "capture their individuality".
15 Feb 2013
| by Ben Bold
BT has expressed its shock over the news that brand ambassador Oscar Pistorius is charged with murdering his girlfriend, model Reeva Steenkamp.
United Colors of Benetton is aligning the social issues it features in brand advertising with its product campaigns for the first time, through activity starring both a trans-sexual and disabled model.
25 Sep 2012
| by Gerry Human, executive creative director, Ogilvy & Mather London
In this ad, cricket legend Freddie Flintoff announces that it's come to his attention that 'some people don't know Jacamo is for blokes who like to look good".
Gap-owned fashion retailer Banana Republic has partnered Virgin America to run its first pan-European promotional campaign.
John Lewis is looking to challenge Debenhams' designer credentials with a £3m marketing campaign to promote its new fashion and home collections, including a premium range designed by Alice Temperley.
Matalan is overhauling its marketing strategy to focus on content, with a series of "media firsts" that it hopes will drive deeper understanding of the brand among consumers.
Online fashion retailer Very is launching a targeted ad campaign, which will screen a tailored video-on-demand ad depending on the user's browsing history.