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Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)

The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Appointment to View: behind the scenes of the M&S Christmas ad

With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes of Marks and Spencer's Christmas ad featuring the final contestants.

Appointment to view: Cartier collaborates with musicians for short film trilogy

Cartier has released the first short film in a trilogy produced in collaboration with musicians and directors. We take a look at how the film was put together with creative agency The Hours and French band Air.

Appointment to view: how M&S evolved its fashion strategy

M&S has added some Hollywood glitz to its stable of British talent this autumn with actor Ryan Reynolds and director Jordan Scott lining up to reinvigorate the brand. Here's a look at the ads that helped shape its fashion identity.

Appointment to view: back to school ads

Kids and parents are gearing up for the return to school after the summer break and brands including M&S, Asda and Cathedral City are using the 'back to school' theme to promote their products.

Appointment to view: 'The Canvas Experiment'

Sports shoe brand Converse used almost 500 shoes to create an interactive 'screen' that could display images projected on to it that reacted to live music. Here's how the campaign was created.

Aussie ad for fashion brand Supre banned for sexualising 'tweens'

SYDNEY - The sexualisation of young people debate is making waves around the world, as Australian fashion clothing brand Supre has found after its ad featuring a topless teenager was banned.

Brands get behind Comic Relief 2011

Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic Relief.

Calvin Klein in major digital push to revive CK one brand

Calvin Klein is pushing its unisex fragrance CK one in a big digital campaign combining a smartphone app, social media, a website, hidden video footage and the chance for members of the public to feature in the campaign.

American Apparel risks porn charge with latest ad campaign

NEW YORK - Two weeks after Twitter users accused American Apparel's latest ads of being "creepy", the troubled fashion retailer, which faces bankruptcy, is back with more risqué ads.

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