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Canon has launched a TV ad running across the EMEA region until August, created by Mcgarrybowen London. The ad, directed by Thomas Hilland and appearing in 30- and 60-second versions, shows Canon users challenging themselves with image capture and production, including shooting using zoom while canoeing...
Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...
Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...
Sainsbury s has released a TV spot to promote its Little Ones nappy range. Abbott Mead Vickers BBDO created the 30-second ad, which shows first-time parents struggling under a weight of baby products before cutting to a second-time mother confidently bathing her child. The campaign was designed to show...
The children s bike company Early Rider has launched its first-ever ad campaign. The spot, by 18 Feet Rising, is one of two films that will initially run online before airing in cinemas in the summer and on TV towards Christmas. The ad depicts a young boy riding his bike with his dog in tow....
Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...
Old Spice has released a campaign to promote its Wild Collection, which includes the three masculine scents Foxcrest, Hawkridge and Wolfthorn. The activity centres on two humorous TV and online spots, "poker face" and "irresistible". They show Old Spice-wearing men managing to increase their allure...
Axe (Lynx in the UK) has released its Super Bowl spot, by Bartle Bogle Hegarty, which is the second instalment in its campaign for the Apollo fragrance. This time, the astronaut is up against the charms of a lifeguard, but still manages to get the girl.
Bartle Bogle Hegarty has created a TV campaign for Lynx to promote its new fragrance, Apollo. It supports a competition, fronted by Buzz Aldrin, the second man to set foot on the moon, that offers consumers the chance to go into space with the Axe Apollo Space Academy. The first film in the campaign...
TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover. The ads have run in Time , Marie Claire , Women's Health , The New Yorker , Entertainment...
