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Direct marketing leagues tables show industry convergence

01 Apr 2008 | by Richard Abbott

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

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