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Canon "power to your next step" by McGarrybowen London

20 May 2013

Canon has launched a TV ad running across the EMEA region until August, created by McGarrybowen London. The TV ad, directed by Thomas Hilland and appearing in 30-second and 60-second versions, shows Canon users challenging themselves with image capture and production, including shooting using zoom while...

Polycell gets cheeky in crack-filler campaign

17 May 2013 | by James Swift

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Polycell "no more unsightly cracks" by 18 Feet & Rising

17 May 2013

Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...

Beats By Dr Dre "Nicki Minaj and The Pink Pill" by R/GA London

10 May 2013

Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...

Sainsbury's "Little Ones" by Abbott Mead Vickers BBDO

12 Apr 2013

Sainsbury s has released a TV spot to promote its Little Ones nappy range. Abbott Mead Vickers BBDO created the 30-second ad, which shows first-time parents struggling under a weight of baby products before cutting to a second-time mother confidently bathing her child. The campaign was designed to show...

Early Rider "husky" by 18 Feet & Rising

05 Apr 2013

The children s bike company Early Rider has launched its first-ever ad campaign. The spot, by 18 Feet Rising, is one of two films that will initially run online before airing in cinemas in the summer and on TV towards Christmas. The ad depicts a young boy riding his bike with his dog in tow....

Vision Express "head shots" by Dare

07 Mar 2013

Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...

Old Spice "Wild Collection" by Wieden & Kennedy Portland

04 Feb 2013

Old Spice has released a campaign to promote its Wild Collection, which includes the three masculine scents Foxcrest, Hawkridge and Wolfthorn. The activity centres on two humorous TV and online spots, "poker face" and "irresistible". They show Old Spice-wearing men managing to increase their allure...

Axe "lifeguard" by BBH

30 Jan 2013

Axe (Lynx in the UK) has released its Super Bowl spot, by Bartle Bogle Hegarty, which is the second instalment in its campaign for the Apollo fragrance. This time, the astronaut is up against the charms of a lifeguard, but still manages to get the girl.

Mooncup returns with 'rap battle' film

30 Jan 2013 | by Maisie McCabe

Mooncup has released an online film that features women rapping about the environmentally friendly brand and comparing it to traditional sanitary protection.

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