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Adam Eve/DDB has launched an outdoor campaign for Lockets that shows the lozenge as the central image, stylised to resemble a cup of tea, a warm bath and a hot-water bottle. The work, the first by the agency for Mars-Wrigley since it won various brands last year, will run in the UK and Canada. The...
Boots has fallen foul of the ad watchdog for an online ad that based its claims about a dietary product on a study that focused "inappropriately on obese subjects".
Morrisons and Boots appear to have avoided the uproar facing Asda over their Christmas ad campaigns, as complaints about their ads trickle in.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
Boots has unveiled its Christmas campaign with a new creative direction encouraging people to give their loved ones health and beauty gifts. The work, by Mother, involves a series of vignettes showing women and their friends and families giving and receiving gifts. For the first time, real-life couples...
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
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