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Pick of the week: The Guardian, BBH London

18 Apr 2013

James Swift thinks you have to love The Guardian s Margaret Thatcher press ad: "Bartle Bogle Hegarty has already done some impressive stuff for The Guardian and continues the run with this arresting ad. The Marmite comparison is near perfect as a concept and the image has impressive detail. Most...

Sector Insight: Oral healthcare

11 May 2011 | by Jane Bainbridge

Toothbrushes and pastes might have near total penetration, but there is still room for growth in the oral hygiene market.

Sector Insight: Men's grooming

15 Sep 2010 | by Jane Bainbridge

The sector is diversifying as male consumers demand a wider range of products, but competition could drive down value.

Close-Up: My YouTube ad of the week - Perrier

06 Aug 2010 | by RICHARD HUNTINGTON, director of strategy, Saatchi & Saatchi

Brand: Perrier

Testing the wisdom of crowds

13 Jul 2010 | by Nicola Clark

Brands are embracing crowdsourcing, but is it a viable alternative to the ad agency?

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