New Jamie Oliver homewares line backed by direct campaign
04 Nov 2008 | by Joe Thomas
LONDON - Jamie Oliver is launching a homewares and garden product range called Jme, supported by a direct campaign.
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Creativity in numbers
27 Apr 2010 | by David Tiltman
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
SMA hands direct account to Partners Andrews Aldridge
01 Oct 2008 | by Joe Thomas
LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its direct marketing account.
Soil Association runs 'rejoin' push
30 Sep 2008 | by Jennifer Whitehead
LONDON - Campaigning environmental charity the Soil Association is launching a direct campaign to re-engage lapsed members.
Boots trims direct shortlist to three
29 Sep 2008 | by Joe Thomas
LONDON - Boots has narrowed down the search for a direct agency to handle its Advantage Card account to three following the removal of Rapier and Ogilvy from its earlier shortlist.
Sainsbury's to focus on in-store activity for Active Kids
09 Sep 2008 | by Ed Kemp
LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.
Waitrose sends out Easter egg guide
18 Mar 2008 | by Ed Kemp
LONDON - Waitrose is running a direct campaign to promote Easter shopping at its stores.
Marks & Spencer holds direct review
10 Mar 2008 | by Ed Kemp
LONDON - Marks & Spencer has kicked off a review of its direct to customer communications business.
Nicotinell set to assign POS task
04 Mar 2008 | by Ed Kemp
LONDON - Nicotinell is searching for an agency to handle its point-of-sale and direct brief.
Financial brands rein in spend over credit fears
04 Dec 2007 | by Bill Britt
LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.
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