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'Super Reed' entry wins Reed.co.uk ad contest

16 Jan 2012 | by Daniel Farey-Jones

A £10,000 competition to create a TV ad for Reed, the recruitment agency, has been won by director Jonathan Brooks and producer Mat Laroche.

CREATIVE STRATEGY: Sponsors' double fault at Wimbledon

07 Jul 2011 | by Simon S Kershaw

I live in Wimbledon. But I don't go to Wimbledon. However, there's no avoiding that racquet and ball stuff during the last fortnight in June.

UM London wins Statoil UK activity

08 Jun 2011 | by Oliver Luft

UM London has picked up the estimated £2m UK media planning and buying account for Norwegian energy firm Statoil, which is running its first UK-specific marketing activity.

Viking eyes consumer appeal with relaunch

18 May 2011 | by Ed Owen

Office supplies company Viking Direct is relaunching with a multimillion-pound campaign that positions it as a consumer-friendly brand, as it looks to challenge Amazon's dominance in the sector.

Protests to ASA over ads fall by 13%

12 May 2011 | by Matt Williams

The total number of complaints to the Advertising Standards Authority fell by 13% last year, with the number of campaigns subject to complaint also falling year-on-year by 6%.

CREATIVE STRATEGY: go Northwest my son?

03 Mar 2011 | by Simon Kershaw

When you're judging communications, does it help to be in the target audience? Normally, I would say yes because it short cuts the process of imagining the ad is directed at you and how you'd respond.

Albion revs up Epson printer campaign

05 Oct 2010 | by Mark Banham

Albion has created an integrated pan-European campaign to launch Epson's new range of inkjet printers, which are aimed at small businesses.

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

BP in £60m advertising blitz following oil spill

02 Sep 2010 | by Arif Durrani

BP more than tripled its advertising budget in the three months after the Deepwater Horizon oil spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public anger in the US.

Master, Nadav and Telfer Triumph at Campaign Photo Awards

07 Jul 2010 | by Suzanne Bidlake

Big name photographers Kiran Master, Nadav Kander and Alex Telfer were among the Gold winners at the Campaign Photo Awards, announced this week.

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