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ASA aims fire at 'misleading' advertisers as complaint numbers fall

30 Apr 2013 | by Alex Brownsell

The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.

BP seeks 'more positive' sentiment with return to advertising

20 Nov 2012 | by John Reynolds

BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.

Sector analysis: B2B publishing

26 Sep 2012 | by Mark Banham

The world of business-to-business publishing is changing with an accelerated move to digital delivery through the web, mobile and tablets. Mark Banham reports.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

'Super Reed' entry wins Reed.co.uk ad contest

16 Jan 2012 | by Daniel Farey-Jones

A £10,000 competition to create a TV ad for Reed, the recruitment agency, has been won by director Jonathan Brooks and producer Mat Laroche.

UM London wins Statoil UK activity

08 Jun 2011 | by Oliver Luft

UM London has picked up the estimated £2m UK media planning and buying account for Norwegian energy firm Statoil, which is running its first UK-specific marketing activity.

Viking eyes consumer appeal with relaunch

18 May 2011 | by Ed Owen

Office supplies company Viking Direct is relaunching with a multimillion-pound campaign that positions it as a consumer-friendly brand, as it looks to challenge Amazon's dominance in the sector.

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