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I live in Wimbledon. But I don't go to Wimbledon. However, there's no avoiding that racquet and ball stuff during the last fortnight in June.
When you're judging communications, does it help to be in the target audience? Normally, I would say yes because it short cuts the process of imagining the ad is directed at you and how you'd respond.
Over the coming days you can expect to see some changes on Brand Republic, with improvements to the design, usability and functionality of the site.
LONDON - Market research consultancy Spring Research has launched a new method of measuring the emotional impact of advertising campaigns.
LONDON - Tullo Marshall Warren has rehired Graeme Noble -- 14 months after he left the company to take up the post of interactive creative director at Kitcatt Nohr.
Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.
LONDON - National Express East Coast has appointed Yorkshire-based agency Chocolate Communications to launch a new loyalty scheme for frequent travellers.
LONDON - Emap, Office Depot and De Vere Venues have been named as the three finalists fighting it out for top spot in business-to-business data company Blue Sheep's £250,000 nationwide marketing competition, Blutopia.
LONDON - Digital Marketing Group has poached Guy Harris, DMS managing director, to take on the role of of development director.
The world has moved on and with it so have all the awards. But why is UK direct marketing not delivering quite like it used to? asks Cordell Burke, executive creative director at Tequila\.
